REDWOOD CITY, Calif., May 3 /PRNewswire/ -- Purisma(TM) today announced the signing of a technology partner agreement with Business Objects, the world's leading provider of business intelligence (BI) solutions. Under the terms of the agreement, the two companies will integrate Purisma's Customer Data Integration (CDI) technology with Business Objects enterprise information management (EIM) solutions. As a Business Objects Technology Partner, Purisma will work with Business Objects to pursue additional joint technical, sales and marketing activities.
"Purisma's customer data integration experience and technology coupled with Business Objects' EIM solutions will allow us to provide enterprises with a more cohesive, complete offering to manage their customer data," said Michael Jacobs, Purisma's vice president of strategic alliances. "Through reconciliation and reporting of holistic customer data, joint customers will be able to quickly make more appropriate and valuable business decisions about their own customers."
The newly announced Business Objects EIM initiative is focused on delivering open technologies, strategies and practices, and partnerships that will help organizations work with accurate, integrated, and timely information. Purisma's Customer Registry fits into Business Objects EIM strategy as a CDI component for accurate correlation and assembly of data for all customers, from simple consumers to complex corporate accounts with extensive organization hierarchies and relationships. Built for deciphering intricate relationships, the Customer Registry unobtrusively connects into enterprise-wide systems, databases and even external data sources to discover and delineate associations between account records or contacts. The result is consistent and comprehensive customer "views," usable by individuals and applications across the enterprise.
"Business Objects is focused on unlocking the power of information and improving the performance of organizations," said Darren Cunningham, senior director of product marketing at Business Objects. "Along with the EIM solutions from Business Objects, Purisma's CDI capabilities offer customers a reliable platform for providing accurate and complete customer information that ultimately improves the value of business intelligence."
About Purisma
Founded in 2003, Purisma solutions provide the essential ingredient for cross-system, customer-centric initiatives -- accurate determination and identification of customer data scattered across disparate systems. The only solution that accurately handles the breadth of customers from simple consumers to complex corporate accounts, the Purisma Customer Registry connects into enterprise-wide systems, databases and even external data sources to discover associations between account records and contacts. The Purisma Customer Registry has been proven to deliver multiple times better data quality for CDI/MDM deployments than alternatives and can be deployed in a fraction of the time.
Purisma customers include Fortune 500 businesses across many customer-centric industries. Company headquarters are located in Redwood City, California. To learn more about Purisma, visit http://www.purisma.com/, call 650-306-8300 or e-mail info@purisma.com.
About Business Objects
Business Objects is the world's leading business intelligence (BI) software company, with more than 35,000 customers worldwide, including over 80 percent of the Fortune 500. Business Objects helps organizations of all sizes create a trusted foundation for decision making, gain better insight into their business, and optimize performance. The company's innovative business intelligence suite, BusinessObjects(TM) XI, offers the BI industry's most advanced and complete solution for performance management, planning, reporting, query and analysis, and enterprise information management. BusinessObjects XI includes the award-winning Crystal line of reporting and data visualization software. Business Objects has also built the industry's strongest and most diverse partner community, and offers consulting and education services to help customers effectively deploy their business intelligence projects.
Business Objects has dual headquarters in San Jose, Calif., and Paris, France. The company's stock is traded on both the Nasdaq (BOBJ) and Euronext Paris (ISIN: FR0004026250 - BOB) stock exchanges. More information about Business Objects can be found at http://www.businessobjects.com/.
NOTE: Purisma is a trademark of Purisma, Inc.
The Business Objects logo, BusinessObjects, Crystal Reports, Intelligent Question, and Xcelsius are trademarks or registered trademarks of Business Objects in the United States and/or other countries. All other names mentioned herein may be trademarks of their respective owners.
Purisma, Inc.
CONTACT: Norine Hendricks of Eastwick Communications, +1-650-480-4063, or nhendricks@eastwick.com, for Purisma, Inc.
Web site: http://www.purisma.com/ http://www.businessobjects.com/
About Aaron Reed Aaron Reed is an assistant professor specializing in software architecture and design and .NET development at Neumont University in Salt Lake City, UT. He has worked professionally in the industry for over 12 years as a lead architect/designer, development manager, and VP of development. When he isn't spending time reading up on the latest in software development, Aaron loves spending time with his beautiful wife and three children.
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