CyberAds Reports Semi-Annual Accomplishments and Upcoming Activities
CyberAds Reports Semi-Annual Accomplishments and Upcoming Activities
Jul. 3, 2006 10:00 AM
TORRANCE, CA -- (MARKET WIRE) -- 07/03/06 -- CyberAds, Inc. (OTCBB: CYAD), an outdoor
lifestyle company, with an emphasis on representing products that are
utilized in the outdoor sports market announced recent accomplishments and
defined the company vision regarding its featured product, the Rhino Rough
Terrain Vehicle ®.
"We have had a busy and productive six months highlighted by the
acquisition of Rhino Off-Road Industries, and its acclaimed Rhino RTV on
June 20th," stated Walt Tatum, Chairman of the Board of CyberAds, Inc.
"Our development from a passive marketing and sales company of extreme
sports products to an 'owner' of Rhino Off-Road Industries and its
innovative line of off-road vehicles is a perfect fit for CYAD. Our
vision from day one has been to develop a business that caters to interests
of the young, active outdoor enthusiast. The acquisition of outdoor
lifestyle products and companies in this lucrative category is the
foundation of our growth plan, and a strategic initiative that we are very
comfortable in pursuing. Our team is experienced in acquisitions, talented
in integration requirements, and skilled at identifying synergies and
efficiencies."
The company has maintained a business relationship with Aqua Xtremes, the
manufacturer of the XBoard, a jet-powered personal watercraft that looks
like a surfboard but is powered by a rotary engine. Unanticipated delays
in the delivery of the product to market led to a change in the business
relationship. In return for the companies' investment in marketing and the
initial product launch of the XBoard in 2005, CYAD maintains exclusive
distribution rights for XBoard in the Western United States. As delivery
of the product becomes eminent, CYAD will reinstate development of a dealer
network, marketing activities and distribution of the product.
CYAD entered into an LOI with The Planet X Group in December of 2005. Over
the past six months the Company has executed due diligence activities
working closely with the Planet X Group to formalize their distribution
network, catalogue their programming inventory, solicit advertising,
develop programming relationships and create a host of new business
opportunities with producers and media companies. CYAD continues to be
excited and optimistic about the potential business relationship with
Planet X and is confident that a media company that reaches the active,
young X/Y generations in over 80 million homes across the world could play
an important role in the development of the CYAD Outdoor Lifestyle vision.
Over the past six months, numerous press releases regarding CYAD/Planet X
business activities have been distributed over the business wire and
carried by many trade and consumer media. Most of these releases are
available for review at www.cyad.com. As an example of the business
opportunities that CYAD has brought to Planet X, the company recently
placed a television-advertising schedule on the Planet X TV network for
Luvoo.com, an online dating service.
Key Accomplishments - January to June, 2006
1. Organization. CyberAds has built a sales and marketing team that is
focused on the build-out of the RTV distribution network, and at the same
time, is sourcing products and services that fit the company profile for
acquisition. In June, the company completed the due diligence process and
executed the acquisition of Rhino Off-road Industries - now a wholly owned
subsidiary. (See press release June 20, 2006). The acquisition has led to
the implementation of a growth plan that includes offshore production
capabilities and international distribution agreements. Personnel from
Rhino Off-Road Industries including Howard Pearl, President, and Stuart
Green, VP of Business Development will continue with the company and become
a key management component inside CYAD going forward.
2. ROI Dealer Network. Agreements with 13 dealers representing over 30
territories in some of the top off-road markets are in place. The CYAD/ROI
sales team is currently in negotiations with dealers and distributors
throughout North America and across the world to build-out a comprehensive
distribution network.
3. Product Demonstrations & Competition. The Rhino RTV continues to be a
crowd drawing feature at off-road 4x4 events and competitive rock crawling
and rock racing competitions throughout the country. The Rhino RTV has
competed in Rock Crawling competitions in Las Vegas, Globe Arizona and most
recently at the W.E. Rock Nationals in Cedar City, Utah. Additionally, the
vehicles have been on display at The S.E.M.A. and Off-Road Impact Show in
Las Vegas in January and participated in the Tierra Del Sol Desert Safari
in March. Participation and demonstrations in trade shows and off-road
consumer events will continue to be a key promotional activity to introduce
the Rhino RTV to the growing off-road enthusiast market.
4. Publicity. Over the past six months the Rhino RTV has been a featured
news item on national media including business newswires and television.
Coverage included:
a. TV: A three-month campaign on the PlanetX TV network featured video
of the Rhino RTV in action. The thirty-second TV spot ran on the highly
popular PlanetX programs reaching over 80 million homes across North
America and worldwide.
b. Business Newswire: Multiple press releases announcing significant
marketing events with the Rhino have been published and distributed via the
business wire in 2006. To review the releases, visit www.cyad.com, or
www.rhino-offroad.com.
CYAD's Vision
CYAD will continue to focus on the build-out of the Rhino dealer network
and the implementation of the Rhino production plan over the next two
quarters. The Company continues to identify, pursue and negotiate with
acquisition or merger prospects that are active in the outdoor lifestyle
category. As distribution and marketing channels are developed for the
Rhino RTV -- and for the XBoard once it is released to the market -- it is
the vision of CYAD, that these same channels will accept other products and
services brought to market by CYAD. Our mid-term vision is to acquire
additional companies in the outdoor lifestyle sector that will accelerate
revenue, and provide a synergistic fit for our sales and marketing team and
distribution network. CYAD management is focused on providing shareholder
value through accelerated revenue growth both short and mid-term, while
improving earnings long-term through efficient roll-up and integration of
acquisitions. Our desire is to own businesses that support the consumer
buying cycles of outdoor lifestyle products, which allows our team to
leverage relationships and activities across our growing distribution
networks and expanding channels.
Cautionary Statement for the Purpose of the Safe Harbor Provisions of the
Private Securities Litigation Reform Act of 1995: Forward-looking
statements in this news release are made under the safe harbor provisions
of the Private Securities Litigation Reform Act of 1995. Certain important
factors could cause results to differ materially from those anticipated by
the forward-looking statements, including the impact of changed economic or
business conditions, the impact of competition, the success of existing and
new product releases, the management of our growth, other risk factors
inherent in the internet, and extreme sports industries, and other factors
discussed from time to time in reports filed by the company with the
Securities and Exchange Commission.
CyberAds, Inc. has and continues to institute changes to its strategies,
operations and processes to address these risk factors and to mitigate
their impact on CyberAds, Inc. results of operations and financial
condition. However, no assurances can be given that CyberAds, Inc. will be
successful in these efforts.