NEW YORK, January 24, 2000 - Java Developer's Journal Makes History as the First Publication to Report Its Print and Online Data Using BPA's Market Coverage Audit Report.
BPA International and SYS-CON Publications announced today the completion of its first integrated audit. The new BPA audit report format, Market Coverage Audit Report, integrates a publication's print and online circulation in a single statement.
"The completion of SYS-CON's integrated audit marks a milestone for the entire media industry," stated BPA International's President and CEO Glenn J. Hansen. "Today, publishers are selling more than ad space in their publications. They are marketing Web sites, database and mailing lists, trade shows and conferences, and email newsletters. Media buyers now have the comprehensive information they need to make the right choices for their organizations and their clients."
"We are extremely happy to provide our advertising partners with one of the strongest BPA circulation statements available among all software magazines," said Fuat Kircaali, founder and president of SYS-CON Publications and publisher of Java Developer's Journal. "This is not only because our qualified circulation reached 250% of Java Pro's, but also because of the exceptional quality of our editorial content and subscriber base."
"In the world of Java publications, Java Developer's Journal is the first and only Java publication to provide detailed demographic data on its qualified circulation and also the first and only Java publication with a BPA Interactive audited Web site," said Carmen Gonzalez, vice president in charge of advertising sales for Java Developer's Journal. "The vast amount of available data enables Java advertisers to pinpoint their target audiences with surgical accuracy, while taking advantage of our rates which are about 50% of our competitors' rate cards."
The qualified circulation of Java Developer's Journal print edition reached a record high of 70,017 for the June issue, according to BPA International's June 1999 initial audit report. For the June issue JDJ printed 104,000 copies, including 13,000 bonus copies distributed at JavaOne in San Francisco. (Show copies were not included in JDJ's qualified circulation figures.) (http://www2.sys-con.com/recordcirculation.cfm)
"Java Developer's Journal offers unparalleled value and efficiency for its advertising partners," said Toni Nevitt, founder and president of Advantage Marketing, a leading information marketing consulting firm. "Their success to date is based on providing Java advertisers with print and interactive programs customized to their business needs. JDJ is, by far, the most efficient, targeted publication in the marketplace. JDJ's advertisers are enjoying the exceptional results they are getting from both print and electronic placements."
"We chose JDJ as our exclusive advertising partner and we are delighted with our choice," said Bruce Scott, cofounder of Oracle and founder, president and CEO of PointBase, Inc. "We believe that JDJ is reaching every Java buyer we want to reach and are extremely happy with the results we are achieving with our exclusive advertising program with JDJ."
Copies of the initial BPA International audit report for Java Developer's Journal and Web site audit for JavaDevelopersJournal.com are now available from BPA International or SYS-CON Publications.
ABOUT SYS-CON MEDIA: SYS-CON, recently named as the fastest-growing, privately held publishing company in America by Inc. 500, publishes technical journals for information technology professionals, which currently include:
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