(Montvale, NJ, September 19, 2003) - SYS-CON Media, ), the world's leading i-technology publisher, today announced that .NET Developer's Journal has applied for membership in BPA International.
BPA International will track circulation for .NET Developer's Journal (.NETDJ) based on business/distribution, demographic, and geographic coverage. The magazine will have 12 months to complete its initial circulation audit.
".NET Developer's Journal's unique focus is on the corporate developer," said SYS-CON Media's Group Publisher, Jeremy Geelan. "As we move increasingly towards living in an always-on world - a world in which we want and expect data to be available to us anytime, anyplace, and on any device - the creativity and productivity of corporate developers is the very life-blood of the .NET Framework. With the active participation of several of Microsoft's Regional Directors at the editorial board level, .NETDJ is able to drill down every month far beyond the marketing hype into the code itself."
.NET Developer's Journal is a featured title at Microsoft's upcoming Professional Developers Conference in Los Angeles and, by arrangement with Microsoft, a copy of the latest issue will be going into every delegate bag.
Glenn Hansen, BPA International President and Chief Executive Officer, said, "We are pleased to have .NET Developer's Journal apply for membership in BPA International. I'm confident that our audit of its circulation will help the publication in its efforts to assure advertisers that it effectively serves their target markets."
About BPA International A not-for-profit organization since 1931, BPA International is in the Business of Performing Audits and has the largest membership of any media auditing organization in the world. Media owners, advertisers, and advertising agencies govern the tripartite organization. Our international membership of 5,400 consists of more than 2,600 media properties (print, electronic, face-to-face, wireless, databases) and 2,800 media buyers in more than 20 countries. Visit www.bpai.com for the latest audit reports, membership information, and news.
Each month SYS-CON Media reaches over half a million i-technology professionals through its specialty journals, magazines, books, conferences, and the SYS-CON interactive portal with its 87 Web sites at www.sys-con.com.
About SYS-CON Events, Inc.
SYS-CON Events, Inc. (www.sys-con.com) is the world's leading producer of i-technology developer conferences and expositions. SYS-CON Events' upcoming 2003 conference and expo calendar includes: Web Services Edge 2003 West - International Web Services Conference & Expo, colocated with JDJEdge 2003 West - International Java Developer Conference & Expo, XML Edge 2003 West - International XML Conference & Expo, and .NET Edge 2003 West - International .NET Developer Conference & Expo, which will take place September 30 - October 2, 2003 at the Santa Clara Convention Center in Santa Clara, CA.
LinuxWorld is the registered trademark of International Data Group, Inc. SYS-CON is using the mark pursuant to a license agreement from IDG.
Contact: Robyn Forma Company: SYS-CON Media Voice: 201 802-3022 E-mail: robyn@sys-con.com
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