NEW YORK - Oct. 29, 1999 - Together with JavaDevelopersJournal.com, audited by BPA Interactive since 1997, JDJ will be the first and only publication to provide an integrated audit statement of its print and online readership.
Java Developer's Journal completed its first BPA International audit (www.JavaDevelopersJournal.com). Glenn Hansen, BPA International president and chief executive officer, praised Java Developer's Journal for voluntarily opening its records to independent verification and documentation of its data. Hansen pointed out that the audit facilitates the buying and selling of advertising space. A BPA International report provides advertisers and agencies with assurance that what they choose to invest in does in fact reach target audiences for specific ads. BPA International auditing also helps media companies by documenting the quality of their audiences.
"JavaDevelopersJournal.com was the first and is still the only BPA Interactive audited online Java resource," said Fuat Kircaali, founder, president and CEO of SYS-CON Publications. "We expect to reach an initial print circulation that will exceed the other Java magazines' combined numbers." "With the completion of Java Developer's Journal's initial print audit, JDJ's next goal is to prepare the first integrated audit statement in the publishing industry, working closely with BPA. This will document, hands-down, the leadership of JDJ, as well as provide invaluable detailed demographic data for JDJ's advertising partners," said Toni Nevitt, founder and president of Advantage Marketing, a leading information marketing consulting firm. Java Developer's Journal will be issuing semiannual circulation statements in the standard BPA International format. Copies of the initial BPA International audit report for Java Developer's Journal will be available from BPA International or SYS-CON Publications. BPA International conducts its circulation audits on an annual basis following accepted auditing procedures. In addition to verifying exact counts of recipients, BPA International also documents that they are qualified in the markets served by the publications.
ABOUT BPA INTERNATIONAL: Now in its sixty-eighth year, BPA International is the leading world auditor of business publications and a global provider of audited data to marketing, media and information industries. In addition to serving 1,875 business publications in 20 countries, BPA verifies data for 485 consumer magazines, 85 daily and community newspapers, 58 interactive firms encompassing 198 Web sites, four direct-marketing databases and two e-mail newsletters. The organization also counts as members 2,874 advertisers, advertising agencies and industry-associated forms in the United States, Canada, Europe and Asia.
ABOUT JAVA DEVELOPERS JOURNAL: Java Developer's Journal (JDJ) has been the leading Java-specific publication for the past four years with a total circulation higher than all other Java-specific publications combined. JDJ's Web site, the only BPA Interactive audited online Java resource (www.JavaDevelopersJournal.com), delivers over 2 million banner impressions per month.
ABOUT SYS-CON MEDIA: SYS-CON, recently named as the fastest-growing, privately held publishing company in America by Inc. 500, publishes technical journals for information technology professionals, which currently include:
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